Zoom into the picture above … Notice anything particular in the middle of the massive steel door?
See the distinguishable shape of the Coca-Cola bottle?
This is Muhtar Kent, CEO of the Coca-Cola company back in 2011, when for the first time in history, the company revealed to the public the top secret vault where the priceless formula has been stored and protected since 1925.
This has been and continues to be the world’s greatest business secret of one of the most powerful brands on the globe.